Media Snackers

The above video is an example of a tasty media snack done by the aptly named MediaSnackers, it illustrates the fragmentation and segmentation of how web friendly folk consume their entertainment and information. The video stresses that 'the young' are media snackers but I'd qualify that and say 'young thinkers'.

Jeremiah Owyang started this conversation with his blog entry "Do you respect media snackers? Tell me why." He then tagged five people to respond, they in turn tagged others, and I was tagged by Jane Quigley who has an impressive online presence and is a 12 year veteran of online advertising / marketing. She used Utterz to answer the question in audio.


Of course I respect them, why wouldn't I? I post to twitter, and I blog. I love the 140 character limit because it seems that many writers are so enamored with their own words that they write long. Good writers get their point across quickly. The old model is that writers get paid by the word, so it was / is advantageous in some instances to write longer. About 80% of my online experience is with large online publishers and I know people will read good stuff but it's hard to engage readers.

And I'm being totally hypocritical and taking more room than needed to answer the question. I also use facebook and check in once or twice a day.

I have to admit to being a little ADD at the moment in my online life. I don't really respect myself as a micromedia consumer. I feel like I flit from blog to blog, video to video and don't spend nearly as much time as I'd like to creating rather than consuming. Twitter is great but it's real time -- evaporating from the front page minutes after it's created.

I now buy songs from iTunes, I can't remember the last CD I purchased. The easiest place I've found to listen to music is Myspace and learn about most of the music I want to buy from TV. On Myspace, I read blogs from Moby, Adrianne Cury, and Deepak Chopra among others. I found the following video, Shift Happens by Karl Fisch on Deepak's blog which emphasizes the profound population and information shifts this decade is experiencing. I find it a strong example of a short video with a high ratio of information to length.

One of my favorites is Doug Benson's very short, almost daily blog, with comments disabled.

Brian Solis has a very comprehensive wrap up of the list of people who have blogged on the meme and provided a menu of the different media options available to consume and create your own media snacks each and every day. The concept reminds me of the March 2007 Wired Magazine cover story, Snack Attack. (A report on the new world of one-minute media.)

I've tagged Cathryn Hrudicka aka CreativeSage.


Scoble, TechMeme, SlideShare, Seesmic, Twitter

I've been generating quite a collection of bookmarks and I currently have 15 tabs open. I'm just going to write about what I've been doing while cruising the web and what I'm thinking about. I primarily get my information from Twitter and click to links that the people I follow suggest.

From Miss Rogue aka Tara Hunt, I found this over the top incredible tool called Slide Share in a very open-source, Web 2.0 style this site encourages people to upload Power Point presentations on virtually (ha!) every subject. There is a whole group of the presentations from the Web 2.0 conference which took place in San Francisco last week. There are presentations on the obvious but also about topics outside of the bubble like nutrition, travel, and television. It is free to download the presentations. The ones I looked at seemed to be of high quality. Just so you know there are 323 presentation on SlideShare with Twitter in the name.

On Twitter this week there has been a lot of talk about TechMeme, Seesmic, and Robert Scoble. I recently posted a chart of compete numbers on the top Web 2.0 Business Blogs which got some attention and I know now to put my name and website directly on the chart itself. Brian Solis of Bubblicious was happy that he was on the list and put together a brief summary of each of the blogs I mentioned. I learned that Compete numbers are a little sketchy. Quantcast also has free stats but one needs to Quantify (i.e. put a pixel and a small piece of code on your site) to get accurate numbers, which I hope people do.

Seesmic is the hot new Video Blog software from Loic LeMeur who just moved here from France. He has distributed alpha codes to a few people who post video shows. It uses the camera inside a mac laptop, which works pretty well but the microphone is someone distorted which can be overcome by using a different microphone but it would be convenient if the mic worked. He posted shows / diaries / vlogs -- from Web 2.0 which I would have liked to have been able to hear. I don't have an alpha code and I don't have a Mac so it seems pretty pointless but I can easily watch the videos others post. I'm just not up on all the cool features.

Techmeme is an online company that aggregates news from different sources, like a mini Google News. There's been some questions about how the sources are culled and the lists developed (Besides Web Biz 2.0 sources, he's made an "influencer board" which means his top sources for politics and entertainment. If you're interested Robert Scoble did one of his famous white board demonstrations in a 40 minute Seesmic entry.

Techmeme Reverse Engineered Part I

Techmeme Reverse Engineered Part II


September Traffic Numbers for Web Biz Blogs

UPDATE: Please note these numbers are sketchy because apparently the Compete software is easily manipulated. I felt comfortable using it because Om Malik used it in his piece about Facebooks diminishing page views (see post below). I've learned that Quantcast numbers are actually much more accurate, the caveat being that one needs to "Quantify" which means they need to put a pixel on their site so that Quantcast can measure. Many of the blogs above are not followed by Quantcast but for the blogs that do, the numbers are usually larger, for example:

GigaOm: Global Uniques/Reach: 456,772, US, 279,336, Monthly Page Views: 840,342

Calacanis: Global Uniques/Reach: 137,981, US: 96,896, Monthly Page Views: 217,801

**Missing from the list: Chris Brogan: 33K Uniques (Compete), and Stowe Boyd: 13K Uniques (Compete)



This chart was made by me. I was trying to find if there was a correlation between Techmeme, Technorati, and traffic. I used the traffic numbers from Compete. I looked a few sites up on quantcast and they had dramatically different results. Many times quantcast reported less than half of the compete numbers which I'm sure is based on a difference in the panels and how they get their stats. One of them is probably more slanted toward computers used at work than home. Although in today's world of home = work and work = home I'm not sure how they balance that all out.

What I find interesting is that the numbers are very different than one would guess off the top of one's head. Scobleizer, Robert Scoble's personal blog is twice as popular as Podtech.net, and some blogs that people keep just as a hobby get more traffic than professional concerns. Personally I don't understand all the ins and outs of techmeme but would like to figure that out so that they would link to me once and a while. I know I'm new, but that shouldn't matter if the egalitaristic claims that many bloggers (who get linked to) are making right now.


The Sky is Falling (re Facebook)

Om Malik is very concerned because page views and unique users declined in the last month. He thinks they should have gone up because kids went back to school but a) the explosive growth in the Facebook audience comes from folks who don't go to school and b) hopefully most people use Facebook in their leisure time which they probably had more of in August. I think there is also a burn out period, when people first get into something they spend a lot of time setting up their profile and adding friends and then ease into a maintenance period where they spend less time at the site and primarily go there when they get a notice that someone wrote them a message, wrote on their wall, super poked them, blah, blah, blah.

When you're talking about such big numbers of unique users (rounding) the Compete data says 34 Million in August and 31 Million in September, it's not such a big variance. And to be fair Om calls it a small dip, but his headline says "Traffic Tanks". I would guess that they didn't have to turn any advertisers away and maybe people are just getting tired of Vampires, Zombies, gardens, fish tanks, and other free mini-applications that developers are lining up to get integrated onto the Facebook platform. I actually had one guy de-friend me because I had accepted an invitation to use the Vampire application and he was afraid I would bite him.

The relationship between internet development and the media is complicated. Internet development is fast but developing sustainable business models is slow. The media thrives on big dramatic developments that are basically just the frosting on the proverbial cupcake. Everyone loves a winner, especially in this case since most media and technology people turn up their noses at Myspace. Those who aren't in the tech bubble can get a critical mass of users on Myspace to listen to their music, buy their books, see their movies, etc.

Facebook is positioned as the grown ups Myspace which is ironic since it started our for college kids only. Basically fluctuations are expected, the sheer quantity of users does not a valuation make, numbers themselves can be sliced and diced and prove essentially whatever one wants to make of them. Facebook is fine. The interest group that we need to be most careful about panicking are the VC's. They are not engineers and rely on what media people say, i think before they read the coverage they should take a chill pill. Hopefully investors this time around are more conservative and in it for the long haul. Facebook is like a Television Network not a television program, Web 2.0 companies are building a strong foundation for the long haul and can't be as irrationally reactive as they were during Web 1.0 where essentially companies tried to become the VC's Flavor of the Week instead of focusing on their product.


2 Twit or not 2 Twit


Robert Scoble posted a picture of Twitter's door. Part of his day was spent visiting their offices. Biz sent out an email announcing new hires, the tracker function, and promoting the new PBS Show Wired Science who you can follow @ http://twitter.com/wiredscience. Here's a link to Anita Hamilton's Time article 'Why Everyone's Talking About Twitter' (from March '06, after SXSW).

I love Twitter, I'm addicted to it and I am completely voyeuristic when it comes to some people whom I've never met. It supplies a real time snapshot of developments in the Web 2.0, social media arena. It's just a place to post random thoughts that you think are worth sharing in less than 140 characters. The tired argument against Twitter is than everyone just posts "I'm eating a burrito". Which isn't true. Twitter is an easy way to discuss events, ideas, news stories, new photos.

The problem is that unless you have a blog or a web site that you are posting longer stories or you have a totally unrelated job it's easy to just post sentences as often as you want during the day and feel like you're really accomplishing something. Businesses that use twitter are smart but very few of them get it right. There are weird Twitter spammers who befriend you in the hope of getting you to friend them back.
The beauty of Twitter is that you can follow and unfollow whomever you want (as long as they're not locked into just people they know so you can test which Twits you find interesting and which you get very annoyed by.

It's frustrating that some of the people you want to communicate with have no interest in following you. You can still respond to them by starting off your Twit with @theirname. Interestingly some of the people using Twitter most effectively like Robert Scoble, Jason Calacanis, and Guy Kawasaki follow more people than follow them facilitating deeper relationships through two way communication. It's one thing to evangelize and it's another to listen. In a sense I wish there were groups, although I like the freedom to pick and choose. Personally I'm a tad more interested in TV than the average Twitterer and I would like to be able to communicate with the TV people without bothering the rest of my Twitter universe.

To twit or not to twit, that is the question. I vote yes.


Nicholas Carr writes about MSNBC buying Newsvine. Newsvine appears to be a web site where readers upload links to the stories they find most interesting. Right now the story that most readers find to be most interesting is from Slate, 'Why Americans Should Ingest More Excrement'. OMG.