3/14/13

I'm so impressed that Moonves is using the word "ecosystem."

I'm so impressed that Moonves is using the word "ecosystem."

From Cynopsis: "This is an off-network model for a unique serialized show in today's television ecosystem," said Leslie Moonves, President and CEO, CBS Corporation. "It uses creative windowing to serve the content needs of best-in-class partners, while realizing the full syndication value for a high-quality series."

3/13/13

Catching Up

Wow, I'm so grateful that this blog is still here. I might as well resurrect it.

Currently I'm consulting at KALW Radio and New America Media. I manage the blasts and some communications responsibilities at New America Media. We are currently working on a strategic plan to optimize social media.

I worked for the documentary "Speaking in Tongues" for over two years. It was an excellent experience in learning how to use the web and social media for events, as a hub of information about the issue and sales.

From 1995 through 2002 I was heavily involved with online publishing working in marketing and advertising. I sat on committees deciding what the word for "click" should be back when it was the Wild Wild Web. But it's always been the same, quality content breeds quality audiences.

At Time Warner, I became the Manager of Audience Development, then the Advertising Production Manager at Hearst New Media, then PR specialist at The Palace, NonFiction Guide at About, circulation director at Salon.com, Director of Metrics for Third Age Media and Director of Business Development for Upside Media. I then had my own company, ActionThink.

When the bubble burst I flew (actually drove) South.  I fell hard. From having dozens of messages on my answering machine to not being able to get a job as a temp. I figured that if I was going to be unemployed then I might as well be an unemployed actress rather than an unemployed online publishing executive.  

I ended up working for The Dr. Phil Show and then returned to San Francisco (4th generation) when my grandmother died at age, 98 1/2.

Once back in San Francisco I started attending City College of San Francisco, which I love. I earned certificates in Broadcast Journalism and Video Production/Editing. I was News Director for KCSF Radio, Chief Copy Editor and Multimedia Editor for The Guardsman. I started a social media club on campus and studied design, art, inDesign, Photoshop, and such.