Media Snackers

The above video is an example of a tasty media snack done by the aptly named MediaSnackers, it illustrates the fragmentation and segmentation of how web friendly folk consume their entertainment and information. The video stresses that 'the young' are media snackers but I'd qualify that and say 'young thinkers'.

Jeremiah Owyang started this conversation with his blog entry "Do you respect media snackers? Tell me why." He then tagged five people to respond, they in turn tagged others, and I was tagged by Jane Quigley who has an impressive online presence and is a 12 year veteran of online advertising / marketing. She used Utterz to answer the question in audio.


Of course I respect them, why wouldn't I? I post to twitter, and I blog. I love the 140 character limit because it seems that many writers are so enamored with their own words that they write long. Good writers get their point across quickly. The old model is that writers get paid by the word, so it was / is advantageous in some instances to write longer. About 80% of my online experience is with large online publishers and I know people will read good stuff but it's hard to engage readers.

And I'm being totally hypocritical and taking more room than needed to answer the question. I also use facebook and check in once or twice a day.

I have to admit to being a little ADD at the moment in my online life. I don't really respect myself as a micromedia consumer. I feel like I flit from blog to blog, video to video and don't spend nearly as much time as I'd like to creating rather than consuming. Twitter is great but it's real time -- evaporating from the front page minutes after it's created.

I now buy songs from iTunes, I can't remember the last CD I purchased. The easiest place I've found to listen to music is Myspace and learn about most of the music I want to buy from TV. On Myspace, I read blogs from Moby, Adrianne Cury, and Deepak Chopra among others. I found the following video, Shift Happens by Karl Fisch on Deepak's blog which emphasizes the profound population and information shifts this decade is experiencing. I find it a strong example of a short video with a high ratio of information to length.

One of my favorites is Doug Benson's very short, almost daily blog, with comments disabled.

Brian Solis has a very comprehensive wrap up of the list of people who have blogged on the meme and provided a menu of the different media options available to consume and create your own media snacks each and every day. The concept reminds me of the March 2007 Wired Magazine cover story, Snack Attack. (A report on the new world of one-minute media.)

I've tagged Cathryn Hrudicka aka CreativeSage.


jquig said...

This is great! Thanks for the kind words - I bet we crossed paths a number of times here. I'm hooked on micromedia and I snack, graze and gulp everything I can.

I'll edit my post to include a link.Thanks for participating - this was such a well-written, thoughtful post.

DK said...

Enjoyed reading your response.

Have just added your voice to the many:


MediaSnackers Founder

linda.sherman said...

Very late entry but I just got introduced today - through Twitter. Interesting topic and good post.