DUKE: It's about two guys who think they have this great idea for a TV show. But they're so wrapped up in acting like Hollywood hotshots that they're sort of oblivious to the fact that their project is going down the tubes.
CERA: We sort of modeled it after the stuff we enjoy on Adult Swim - especially shows like Tom Goes to the Mayor, which are really great at getting in a lot of jokes in a relatively small amount of time.
DUKE: Since we're producing for the Web, where you can't always expect people to stick around for an hour or even half an hour, 11-minute episodes seemed to make a lot of sense. Our budget is obviously a lot smaller than it would be if we were making the show for TV. But I think that will turn out to be a good thing, because we ended up hiring friends to operate cameras and do the lighting and stuff, which means we're working with people we really like.
CERA: Also, we traded in a larger budget for the ability to be a little more offbeat. We have the freedom to attract a different audience than CBS usually goes for. If the network can build a big business around selling ads on smaller, weirder projects, that will be pretty awesome.
CERA: Yeah! We're the Web's great hope.
- Eric Steuer