Posts

Ad Agencies Need to Conversate

A new and redesigned Ad Age has an article about a new report from Forrester. Ad Agencies need to establish social connections and develop relationships with decision makers since most people get information from their friends and community members. Consumers are increasingly not paying attention to advertisers messages but they are interested in participating in a conversation so they can learn about how choose and use products.

10 Designers Checkpoint Services

From Smashing Magazine 10 Designers Checkpoint Services: Measure all sorts of things, keyword popularity, click-throughs, traffic, accessibility.

Funny Sells -- Brainstorm with Humor

From Fast Company , a conversation with John Morreall on the link between humor and innovation, why authoritarian bosses fear humor, and the funniest CEO in America. John Morreall, a professor at the College of William and Mary, is the founder of Humorworks, a consulting firm for companies such as AT&T, Cisco Systems, IBM and Time Warner. He has written four books on humor and is working on a new one titled "Funny Business" with New Yorker cartoon editor Bob Mankoff. You say that humor increases productivity, reduces conflict, and fosters change. Is this a joke? Humor is healthy, especially the way it reduces stress. Humor is the opposite of fight-or-flight emotions -- especially fear and anger. I can't be laughing with you and angry or afraid of you at the same time. How does it encourage creativity? Humor makes us think more flexibly. People who think funny do better on creativity studies. To put it really simply, humor loosens up your brain to think of more poss...

Web Site Design Resources

Easy to use tutorials on best practices for usability and effectiveness for Web site design. Usability First A List Apart (Topics) CSS Beauty Basics of Web Design From Scratch Web Design @ About dot com Web Page Design for Designers Web Design Resources (Mahalo) The Webby Award Winners The Nonprofit Times (Hot Web Sites) TechSoup dot org (The Technology Place for Nonprofits) Accessibility Web Building

Random Cool Blogs

Well Tumblr, Hysterical Paroxysm & a post pointing out a disease I didn't realize I had -- MADD A Writing Disorder That Stifles Your Creativity from copyblogger.

Top 10 Marketing Trends for 2008

From the Sydney Herald, via THE BURGER via JaffeJuice.com: Here they are: 1. The Chumby 2. Microblogging 3. Everyblock 4. 23AndMe 5. Peer-to-Peer Lending 6. Mob Rules 7. Guerilla Wi-Fi 8. World Community Grid 9. Loopt 10. One Laptop Per Child I'm hooked on Microblogging (Twitter), The Chumby looks silly, all for Guerilla Wi-Fi and One Laptop Per Child, hopefully going to children who can really use them. The Burger makes a good point that maybe children need health care and food first.

Miscellaneous Marketing Blogs

Often on Twitter (can I mention twitter too many times?) .... someone says something that sounds provocative or insightful or amusing and I tell myself, "self, who said that? who is @tsfowg3x2z ??" and I look at their bio area. There you find a picture, screen name, full name, a link to their blog / flickr / facebook or whatever --- and a little quippy sentence or two. Mine currently says "I'm a lot of things, some of them good", which I think is cute and accurate, if vague. Frequently I discover great blogs that I bookmark and then never get back to visit. Here are a couple I've seen recently and look forward to spending more time with. 1 . KD Paine's PR Measurement Blog #233 on AdAge's Power 150 Top Media & Marketing Blogs 2. What's Next Online? 3. Colleen Coplick has a PR Agency in Vancouver ( Type A PR ) & definitely gets around (the world) ... recently she twittered that: " top 3 SM tools for sm biz being recommended i...