(H2B) Hard 2 believe. TV ads drive 40% of online searches.

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Media Snackers

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Variety.com - Trump's 'Lady' comes to Fox

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Variety.com - Trump's 'Lady' comes to Fox Trump's 'Lady' comes to Fox Party girls to get reality check By STEVEN ZEITCHIK Trump Fox and Donald Trump are developing "Lady or a Tramp," a reality-competition series in which girls in love with the party life will be sent to a charm school where they will receive a stern course on debutante manners. Trump will exec produce the show and possibly come on air to evaluate contestants' progress, insiders said. RDF USA will produce the show, with chief exec Chris Coelen and exec veep of development Greg Goldman, Bruce Toms ("Nanny 911") and Trump Prods. prexy Andy Litinsky joining Trump as exec producers. If the show gets greenlit, it could be on the air as early as midseason. Series, which will combine the competition and self-improvement aspects of reality television with the sizzle of the tabloids, is an adaptation of the British series "Ladette to Lady." On th...
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Psychological Challenges by the Numbers

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