The Promotional Power of Podcating
How effective is podcasting as a promotional tool to sell books, for example?
Nielsen published The Economics of Podcasting in June of '06 stating that 6% of the web population, or 9 million users had downloaded a podcast in the previous 30 days.
The report is based on a survey of 1,700 podcasters. Some statistical highlights include:
Here is a great article from May 2006 ClickZ on how to get the most marketing bang out of your podcast buck.
Nielsen published The Economics of Podcasting in June of '06 stating that 6% of the web population, or 9 million users had downloaded a podcast in the previous 30 days.
The report is based on a survey of 1,700 podcasters. Some statistical highlights include:
- 6% of respondents described themselves as regular podcast downloaders, more than 75% of whom were male.
- Approximately 38% of these active podcast downloaders say they are listening to radio less often.
- Some 72% of respondents who regularly download podcasts say they download an average of one to three podcasts per week.
Here is a great article from May 2006 ClickZ on how to get the most marketing bang out of your podcast buck.
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