MEDIABLITZ

All Media, All the Time | Angela Penny

Changes in the Ad Metrics from Upfronts

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May 21, 2007

Forget TV shows, commercials are ruling the day

By Paul Thomasch Fri May 18, 3:35 PM ET

NEW YORK (Reuters) - In the U.S. television business these days, it's not about how many people watch a drama or comedy -- it's about how many watch the commercials.

ratings television TV upfronts

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Media Snackers

October 29, 2007

The above video is an example of a tasty media snack done by the aptly named MediaSnackers , it illustrates the fragmentation and segmentation of how web friendly folk consume their entertainment and information. The video stresses that 'the young' are media snackers but I'd qualify that and say 'young thinkers'. Jeremiah Owyang started this conversation with his blog entry "Do you respect media snackers? Tell me why." He then tagged five people to respond, they in turn tagged others, and I was tagged by Jane Quigley who has an impressive online presence and is a 12 year veteran of online advertising / marketing. She used Utterz to answer the question in audio. MY ANSWER Of course I respect them, why wouldn't I? I post to twitter, and I blog. I love the 140 character limit because it seems that many writers are so enamored with their own words that they write long. Good writers get their point across quickly. The old model is that writers get pa...

Bizness & Marketing Blogs

August 06, 2007

eBiz MBA : Cool site, apparently in Beta. Divided into 4 main topic areas, Administration, Marketing, Products & Sales. Front page has relevant top tier articles (Wired, NYT, etc.) about social marketing, advertising, etc.

San Francisco Kid’s Creativity Museum, Zeum, Turns 10!

February 23, 2009

In front of a large green screen, a young girl wearing a shiny blue Cinderella costume accented with a bright red boa dances while singing Michael Jackson’s “Thriller” into a microphone almost as big as her head. A teenager dances beside her wearing a multihorned alien mask that looks like something from Star Wars. A teenaged boy, wearing a matching boa, plays wild air guitar on a red electric model. In front of them a single TV monitor reveals the words to the song karaoke style. A grid of eight TV sets projects their music video as it’s happening with a red velvet curtain and bright spotlights replacing the green screen. The group gets a copy of their music video on a DVD to take home. This is Zeum (pronounced Zee Uhm, like the last 2 syllables of the word museum), an exciting multimedia museum that marries technology and creativity in the midst of San Francisco’s futuristic Yerba Buena development. Conveniently located next door to the Moscone Convention Center on Fourth and Howa...