Changes in the Ad Metrics from Upfronts

Forget TV shows, commercials are ruling the day

Comments

Post a Comment

Popular posts from this blog

Media Snackers

The above video is an example of a tasty media snack done by the aptly named MediaSnackers , it illustrates the fragmentation and segmentation of how web friendly folk consume their entertainment and information. The video stresses that 'the young' are media snackers but I'd qualify that and say 'young thinkers'. Jeremiah Owyang started this conversation with his blog entry "Do you respect media snackers? Tell me why." He then tagged five people to respond, they in turn tagged others, and I was tagged by Jane Quigley who has an impressive online presence and is a 12 year veteran of online advertising / marketing. She used Utterz to answer the question in audio. MY ANSWER Of course I respect them, why wouldn't I? I post to twitter, and I blog. I love the 140 character limit because it seems that many writers are so enamored with their own words that they write long. Good writers get their point across quickly. The old model is that writers get pa
Read more

Bizness & Marketing Blogs

eBiz MBA : Cool site, apparently in Beta. Divided into 4 main topic areas, Administration, Marketing, Products & Sales. Front page has relevant top tier articles (Wired, NYT, etc.) about social marketing, advertising, etc.
Read more

2 Twit or not 2 Twit

TWITTER Robert Scoble posted a picture of Twitter's door. Part of his day was spent visiting their offices. Biz sent out an email announcing new hires, the tracker function , and promoting the new PBS Show Wired Science who you can follow @ http://twitter.com/wiredscience . Here's a link to Anita Hamilton's Time article ' Why Everyone's Talking About Twitter ' (from March '06, after SXSW). I love Twitter, I'm addicted to it and I am completely voyeuristic when it comes to some people whom I've never met. It supplies a real time snapshot of developments in the Web 2.0, social media arena. It's just a place to post random thoughts that you think are worth sharing in less than 140 characters. The tired argument against Twitter is than everyone just posts "I'm eating a burrito". Which isn't true. Twitter is an easy way to discuss events, ideas, news stories, new photos. The problem is that unless you have a blog or a web si
Read more