5/9/07

TV’s Silver Age

TV’s Silver Age

Published: May 6, 2007

TV Land, that cable network repository of pop-culture comfort food, knows how to put on a splashy marketing event. The current resting place for series like “The Andy Griffith Show,” “Bewitched” and “Little House on the Prairie,” TV Land transformed a restaurant in Times Square into the Bat cave, complete with Adam West and Julie Newmar prowling the premises and the Batmobile parked outside, to celebrate its fifth anniversary in 2001. On a rainy afternoon in March, however, the network forsook its usual irreverent shout-outs to television’s past glory. Instead, for its latest effort to woo advertisers and media buyers, TV Land hired Bill Clinton to speak soberly about the future of the planet.

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