5/12/07

VH-1's Michael Hirschorn on Social Web 2.0 Bubble

M y broadband connection went down earlier this year, and I was briefly forced to use a dial-up Internet service provider. I considered which of the icons to click on my desktop: “Free 6 Month AOL Membership,” or “EarthLink,” or “NetZero First Month Free!” I went for the 30-day free trial on EarthLink, and up popped a headline-news crawl. This provoked something of a flashback to 1997, when this innovation—basically, information you’ve requested being automatically delivered to your computer—was called “push technology” and was going to transform the experience of cruising the information superhighway. Wired magazine, at the very apex of its hyperbolic frenzy, infamously pronounced: “Push!” “The Web browser … is about to croak. And good riddance.”

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