5/14/07

from dembot - pointed information : andrew michael baron

Why do Video Platforms Fail?

In online video, there is big interest in the entry point, the place where people go to discover and watch video and ultimately where payment is made, one way or another, for the watching. For some incredible reason that I can not fathom, an extraordinarily large number of people believe they can create the entry point in which the rest of the world will come to discover video. The competition is fierce and the success rate over the years has been a series of clockwork dead on arrivals.

This entry point offline used to be TV-Guide for TV content along with local newspapers for Movie listings, both "dead sources", so to speak. In music, a company called Sound Warehouse once dominated America as the entry point for musical recording sales, physically, and now it's completely gone.

Meanwhile, musicians only needed a cheap and clear signal-to-noise ratio to record sound with while the audience only needed dial-up to d/l the music with, to bring on the democratization of the music industry regardless of the pre-established industry's control.

The traditional TV/Movie/Film studios have not been as afraid of the internet recently, having had the opportunity to stand by and watch their music industry colleagues break down. Easily anticipating awhile back what has now become cheap and clear imaging to record and edit the world with, a new audience has now materialized only needing to click once to see anything by anyone.

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