8/26/07

Summer TV Season Summary

VH-1
Scott Baio is 45 & Single
It's not that uncommon for 40 somethings to be single. For some reason when men are single it's a big issue while when woman are single it's not, it's understood.
E!
Sunset Tan
Simple Life

CBS
Big Brother

USA

Psych

Burn Notice

Mediaweek 8/21/07

USA also continued to bring the noise with its original series, snaring 4.54 million viewers Friday night at 9 p.m. with a new episode of Monk, while holding on to much of that audience in the 10 p.m. slot with Psych (3.81 million). On the previous night, USA’s summer hit Burn Notice delivered 4.23 million viewers. Prime time’s silver medalist was TNT, which averaged 2.2 million viewers, thanks to The Closer and Saving Grace. With 4.68 million viewers, the Holly Hunter drama retained 64 percent of its Closer lead-in. TNT also took second among adults 25-54 (945,000), while placing fourth among 18-49s (810,000).

MTV: averaging 3.69 million viewers on August 13 with a special one-hour season premiere of The Hills. The return of Lauren “L.C.” Conrad and her cabal of peroxide-tressed frenemies absolutely owned the younger adult demos last week, averaging 2.28 million viewers 18-34 and 2.64 million 18-49s. Back on the scripted side of the slate, Army Wives kept the home fires burning for Lifetime, averaging 3.81 million viewers in the penultimate episode of its first season. The show, which stands as the season’s most-watched original drama among women 18-34, also generated an impressive number among one of the general demos, finishing in the top 10 among adults 25-54 with 1.88 million.

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