9/3/07

DailyCandy sticking with eMail

Bob Pittman's Pilot Ware, which owns DailyCandy.com, Thrillist.com, and the "light green" Ideal Brite, is sticking with it's core email strategy. Apparently Daily Candy gets a $250 CPM for it's Dedicated eMail product. Here is an example of one for Nike. Daily Candy and it's various city-specific offshoots has a subscription base of 2 million and cost Pittman $35 million in 2003. Thrillist, a Daily Candy for men was purchased for $250,000 in 2005 and currently has 110,000 subscribers. Last year Pittman tried to sell Daily Candy for $100 million but had no takers and the product is currently not for sale. While Pilot Ware focuses it's investments on affiliate TV stations it is also investing in some other online products such as music blog Stereogum and Facebook's popular social-music application iLike. from Adage

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