9/3/07

KateModern the Commercial Older Sis to LonelyGirl15

Microsoft Corp., Disney's Buena Vista International, France Telecom's Orange, plus Procter & Gamble (Gillette, Pantene, & Tampax), Hewlett-Packard and Paramount are all sponsorship partners for "KateModern". (this episode features placements by MSN, Orange Broadband, and Tampax. Plenty of room for a pizza delivery company, and a current movie title.

Microsoft has expanded it's partnership with Bebo (also mentioned). The producers are the same team that did LonelyGirl15, at that time they thought people would be turned off by commercialism but actually the audience wanted to know where she bought her clothes and what brands she consumed. (?!) The series launched on July 24th and is available on YouTube, Bebo, MSN in the UK, and the LonelyGirl15 site. In the first three weeks the has registered 3 million views and is building an audience quickly -- the first episode was seen by just 23,000 people.

The most popular episode so far is one that features the star of a Disney movie worked into the plot, Jamie Bell.

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