WSJ: HarperCollins New Plan for Publishing

Because the economics of the publishing business are changing, HarperCollins is experimenting with a new imprint that won't accept returns from retailers and will pay little or no advances to authors. They won't pay for desirable shelf-space in brick and mortar stores but instead will concentrate most of its sales efforts on the Internet and share profits with authors. The new venture is expected to publish about 25 titles a year, emphasizing shorter hardcover titles priced at about $20. It's run by Robert S. Miller who is leaving Disney's Hyperion, an imprint he founded in 1991.

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