Piper Jaffray Predicts Global Online Advertising Revenue to Reach $81.1 Billion by 2011
Report from February '07: 'The User Revolution' 12 Main Points Global online advertising revenue to reach $81.1 billion by 2011. Communitainment = Community + communication + entertainment This new type of activity is taking time away from traditional types of content consumption. Usites -- The increasing popular category of user generated sites take traffic away from other content destinations, a challenge to advertisers and publishers. The Internet is a mainstream medium: It is the leading medium at work and only second to television at home. Usage patterns changing: favoring Usites, communitainment sites, and search . Away from traditional portals. User Generated Brands. The consumers are taking control of content consumption and branding. Media Fragmentation: Advertisers increasingly will need to buy more inventory, from nearly all types of media, especially the Internet, to have the desired impact. 8. The Golden Search: search has become the new portal. 9. G...